The second Y is silent
About
Marketing Operations Consulting Services & Adobe Marketo Engage Certified Expert
Hello! I am Emily Poulton, Founder of Lady Ylime Limited.
With 15 years of marketing experience, and winner of the "Marketer of the Year" Revvie Award 2018, I am enjoying helping Marketing leaders meet their revenue and growth goals.
I am a creative and analytical global B2B marketing technologist, passionate about bringing marketing automation to life. My experience working with marketing operations teams (both in-house and agency-side) has allowed me to showcase that producing engaging content for the stages of the buyer journey - along with scalable processes and powerful analytics to reinforce it - can transform how business leaders see marketing: a key demand and revenue generating function.
Services
Lady Ylime is your chosen partner to achieve your RevOps goals by leading and delivering complex strategic initiatives such as:
- nurture strategy and roll-out
- reporting and attribution
- localisation and compliance
- database purging
- personas and segmentations
- lead scoring and business processes
- implementations & migrations
- lifecycle management
- marketing technology implementation / sunsetting
- creation of processes for better Sales and Marketing Alignment / a new MOPs team
TESTIMONIALS
“I had the opportunity to work with Emily as our Marketo consultant on global email nurtures at Pure Storage. We worked on complex automations involving multiple email journeys in various languages. Emily also provided detailed email performance reports that helped us understand the health of our nurture program and highlighted areas of improvement. I really appreciated Emily’s attention to detail and excellent communication skills which allowed her to explain information in a clear and concise manner. Not only is Emily’s expert knowledge of Marketo impressive, but she is absolutely delightful to work with. Emily is super reliable and clearly passionate about her work!”
— Alice Ko, Email Marketing Manager
“Emily is that MOPS unicorn with equal strength in strategic design and tactical execution. When I came into my role, Emily had already been working with my company for approx. 5 months and I relied heavily on her to catch me up on the state of our systems and plans. Together, we identified the priorities for both the day-to-day and the strategic growth projects. Everything from system governance to reporting to campaign design improved because of her partnership. You would be very lucky to work with Emily. I hope I get to again someday.
She can also motivate the hell out of a team and is just a general delight to be around. I can’t stress enough how important Emily was in keeping both our teams engaged and having fun in the face of a LOT of daunting work to be done. And not for nothing, she can really rock any acting role - even a bookcase.”
— Kate Kirwan - Director, Demand Generation
teams supported: PaST & PRESENT
