The second Y is silent
About
Marketing Operations Consulting Services & Adobe Marketo Engage Certified Expert
Marketing operations doesn’t need to feel chaotic, slow, or overly complicated—but it often does. That’s usually where I come in.
I’m a London-based Marketing Operations consultant with 15+ years of experience helping teams get their systems, data, and processes working *with* them (not against them). I partner with scaling and enterprise organisations to bring structure, clarity, and a bit of calm to complex marketing environments.
I sit comfortably between strategy and execution. I can design the big-picture architecture—but I’m just as happy rolling up my sleeves to build, fix, QA, and optimise what’s already there.
I’m also often brought in to **fill a MOPs gap**—whether that’s interim cover, extra bandwidth during busy periods, or stepping in while a team hires. I integrate quickly, keep things moving, and make sure nothing drops.
I’ve been recognised as part of Marketo’s Fearless 50 and am known (affectionately) as a bit of a “MOPs fairy”—someone who can think strategically *and* deliver to a high standard.
My style is collaborative, pragmatic, and low-ego. I work closely with in-house teams, bring clarity without overcomplicating things, and genuinely care about leaving things better than I found them. If you need someone who can step in, steady the ship, and quietly make everything work better—I’d love to chat.
Services
What I can help with:
- Marketo architecture, implementation and optimization
- Creation of processes for better Sales and Marketing Alignment / a new MOPs team
- Campaign builds, QA, and process improvement
- Lead lifecycle design and nurture programmes
- Data structure, governance, and CRM integrations
- Reporting, attribution, and making data actually useful
- Untangling “how did it get like this?” situations
Clients usually come to me when:
- Their MOPs person has left (or hasn’t been hired yet)
- Campaign execution is slower or messier than it should be
- Their tech stack is powerful—but underused
- Data can’t be trusted (or no one wants to touch it)
TESTIMONIALS
“I had the opportunity to work with Emily as our Marketo consultant on global email nurtures at Pure Storage. We worked on complex automations involving multiple email journeys in various languages. Emily also provided detailed email performance reports that helped us understand the health of our nurture program and highlighted areas of improvement. I really appreciated Emily’s attention to detail and excellent communication skills which allowed her to explain information in a clear and concise manner. Not only is Emily’s expert knowledge of Marketo impressive, but she is absolutely delightful to work with. Emily is super reliable and clearly passionate about her work!”
— Alice Ko, Email Marketing Manager
“Emily is that MOPS unicorn with equal strength in strategic design and tactical execution. When I came into my role, Emily had already been working with my company for approx. 5 months and I relied heavily on her to catch me up on the state of our systems and plans. Together, we identified the priorities for both the day-to-day and the strategic growth projects. Everything from system governance to reporting to campaign design improved because of her partnership. You would be very lucky to work with Emily. I hope I get to again someday.
She can also motivate the hell out of a team and is just a general delight to be around. I can’t stress enough how important Emily was in keeping both our teams engaged and having fun in the face of a LOT of daunting work to be done. And not for nothing, she can really rock any acting role - even a bookcase.”
— Kate Kirwan - Director, Demand Generation
teams supported: PaST & PRESENT
Copyright © 2026 Lady Ylime Limited - All Rights Reserved.